Lior Ben-Aharon

Lots of people know they can use GoodRx to save money on prescriptions. But there are many other reasons to check GoodRx. Working with our strategy and research teams, we landed on seven Good Reasons to Check GoodRx, all based on real consumer insights. And working within a tight budget, we were able to present those reasons across a fully-integrated cross-channel campaign that ended up including 5 YouTube spots, 3 30 second TV ads, 3 :15 second TV ads, multiple paid social videos, digital display assets, landing pages, radio spots and podcast reads.

Soichiro Honda once said: "If Honda does not race, there is no Honda." These words have long been an inspiration for the company he founded. They were also the inspiration for this recent Honda Racing campaign.

Just like the Honda-dominated Indy 500 track, this campaign is a true 360. Beyond TV, deliverables included everything from a refreshed look for Honda’s iconic two-seat Indy car and its legendary driver, Mario Andretti, to print ads, on-track activations, digital display, social influencer videos and just about any other execution you can think of. 

Did you know that frozen fruit is actually better than fresh fruit? The lawyers said we could say that if we were referring to fruit that goes into smoothies. Fortunately, that’s what this campaign for Dole Frozen Fruit is all about.

You don’t need to live in Silicon Valley to launch an exciting startup. That was the message of this recruitment campaign designed to attract entrepreneurs looking for a smarter way to start their own business, with less of the risks and uncertainty found in the tech-centric startup world.

We used Farmers' traditional colors in a bold, refreshing way to grab the interest and attention of burgeoning business owners. Scenes were set in solid, blue worlds representing the strength and history of the Farmers brand while red portals served as literal openings to new opportunities awaiting the next generation of Farmers Agency Owners.

While the first round of Good Stories featured testimonials from GoodRx customers, our second crack at the campaign aimed to feature healthcare professionals — representing different stages in the patient journey — talking about the benefits of the product. Videos were featured on streaming and social channels, while additional assets were used in display, landing pages, print and radio.

Spectrum Business launched the “No Nonsense” campaign with a series of spots featuring a spokesperson interviewing small business owners in a studio setting. The client later decided they didn’t like the spokesperson or being in the studio, so for round 2 we cast new talent and I wrote new scripts set in real locations. Or, at least sets meant to represent real locations.

How do you show off all of the Odyssey’s fun, new features in a way that stands out as much as the van itself? With a choreographed dance routine. Performed by adorable children.

Honda makes some of the safest, most reliable cars on the road, but they also power some of the fastest in the form of IndyCar race cars. To help generate awareness about the company's IndyCar prowess, we came up with a series of short videos that showcase three Honda drivers at very different stages in their careers. The longer form videos were designed to live on YouTube and play on monitors at races during the season, while thirty and fifteen second edits promoted the series via Facebook and Twitter.

A prior campaign delivered the excitement of IndyCar via rich media banners that gave people a sense (or five) of what it felt like to be behind the wheel of of these powerful racing machines.

If bold racing headlines and body copy are your thing, click here.

Seize the day. Take the night. The choice is yours in the new Civic Touring and Civic Sport.

People who signed up to receive updates about the new Civic also got original night-and-day-themed artwork. 

Dole made a huge splash in the fruit bowl world by adding coconut water to their bowls, an industry first. This colorful spot was designed to help Dole, and their new product, make a splash with shoppers, too.

What does it feel like to lead the start of an IndyCar race in a special two-seater driven by racing legend Mario Andretti? Or to drift and drive over 70-foot jumps while sitting shotgun in a Red Bull Global Rallycross car? We created 360 videos to give people a taste of each of these heart-racing experiences.

For the full-screen, audio-enhanced(!) experience, click the YouTube links below. Otherwise, watch my shoddy screen grabs right here.

Global Rallycross 360

Fastest Seat in Sports 360

Remember that big ol' boxy Pilot? Well, it's gone. And to help people forget about it, we created a video introducing the all-new redesigned and really sleek version of this flagship family vehicle. 

Drivers, and their diverse needs, have long inspired the vehicles Honda makes, and the groundbreaking features found inside each one. This is especially true for the latest CR-V.

The Accord Hybrid is more than just another hybrid vehicle. It's a full-size sedan that happens to get 50 mpg - the first (and only) car in its class to achieve that kind of mileage. It also happens to be built in America. How do you combine these facts, and a few others, to craft an engaging story in the digital space? We decided to create an experience where users could take the Accord Hybrid on a virtual drive down one of the most American of roads: Route 66. And we populated that virtual experience with images and video captured on a real drive from Chicago to Santa Monica.

Following a successful site launch, the client then asked us to repurpose the content into the thirty-second spot atop this page.

When most people look at a used car, their insight into the vehicle is largely limited to what’s right in front of them. But Honda-trained technicians enjoy a very different perspective when they inspect a Pre-Owned Honda. We brought this idea to life by mixing practical elements and CG effects to reimagine the inspection process for a thirty-second broadcast spot and its longer form online sibling.

Most people don't think about chocolate milk as a postgame snack. That was a big problem for the folks at Nesquik who fully believe in the restorative powers of their milk-based beverage. So we created this spot to help tout the benefits of having the bunny after a morning spent gunning for goals.